Did you know that 81% of trade show attendees have buying authority? That means your exhibition stand isn’t just decoration, it’s a business magnet.
Exhibitions are a high-impact way to build trust, visibility, and connection when your business is entering a new market. launching a new product, or simply showing up to research for potential opportunities.
This only justifies being thorough with the right exhibition stands, design, or size that resonates with your branding. Choosing the most appropriate exhibition stand based on your budget is the key to achieving your business objectives. Not only does that attract the right prospects to your stand, but it also leaves a lasting impression that may help convert leads.
This blog delves into the different types of exhibition stands and how you can choose the right one for your brand to make it stand out
1. Modular Exhibition Stands
Best for: Brands that exhibit frequently and want flexible, cost-effective options.
Modular exhibition stands are constructed using interchangeable components that can be resized, rearranged, or updated to suit your booth size or layout. They offer an impressive balance between flexibility, cost, and professional impact.
Features:
- Customisable yet reusable
- Easy to transport and reconfigure
- Scalable—works well for small or large booth spaces
Why Lemon Tree brand love’s them:
You’re not locked into one design forever. You can reshape your stand based on location, message, or event type without starting from scratch.
2. Custom Exhibition Stands
Best for: Premium brands looking to make a big splash or launch something new.
Custom exhibition stands are built from the ground up to reflect your brand vision. Everything—from the structure to the lighting to the layout is unique to your message.
Features:
- Tailor-made for your brand
- High impact, bold presence
- Opportunity to incorporate high-tech, immersive elements
Why Lemon Tree brand love’s them:
You get to tell your brand story your way. These stands are perfect when you want to own the space and leave a lasting impression.
3. Portable Exhibition Stands
Best for: Small businesses or startups attending local events or pop-up shows.
Portable stands are lightweight, foldable, and easy to set up, often without tools. They’re cost-efficient, especially for short-term use or businesses on the go.
Features:
- Budget-friendly
- Simple, fast setup
- Great for smaller booth spaces or limited staffing
Why Lemon Tree brand love’s them:
You don’t need a big budget to look professional. Portable doesn’t mean boring, especially when designed with a smart layout and engaging graphics.
4. Shell Scheme Stands
Best for: First-time exhibitors or brands that want a plug-and-play option.
Provided by most event organizers, shell schemes are standard booth structures you can dress up with graphics, banners, and custom fittings.
Features:
- Pre-fabricated and event-ready
- Affordable
- Requires creative branding to stand out
Why Lemon Tree brand love’s them:
Shell schemes offer a great starting point. Add in clever design elements and a bold message, and even a small shell can stand tall.
5. Double-Decker Stands
Best for: Large brands that need space for meetings, VIP lounges, or product demos.
Double-decker stands make a statement. They elevate your brand, creating more space, more visibility, and more opportunities to engage.
Features:
- Multi-level experience zones
- VIP meeting rooms, lounges, or demo stages
- Premium visual impact
Why Lemon Tree brand love’s them:
They create room to breathe. If you’re expecting high footfall or want to divide public and private spaces elegantly, a two-story booth does wonders.
So… Which One’s Right for You?
Ask yourself:
- How often do you exhibit?
- What size space are you working with?
- What’s your primary event goal: visibility, lead gen, meetings, or product showcase?
- Do you need flexibility, or is this a one-off showstopper?
Each type of stand offers its unique mix of value and visibility. Choosing the right exhibition stand will depend on how you want your brand to show up and how frequently you wish to exhibit.
At LemonTree, we are dedicated to strategizing, designing and executing your brand voice through the exhibition stand that ideally fits your business branding needs. We believe that every brand deserves to be seen and remembered, and we help you achieve just that through our experiential team that is just as smart and striking as your business.
Want to understand the bigger impact of exhibitions?
👉 Check out our blog on 5 Reasons Why Investing in an Exhibition Stall Can Transform Your Brand — and see how going beyond just setup can create long-term value for your business.
