Trade shows are a multi-billion-dollar industry with a market size of $15.8 billion in 2024, and are projected to reach $17.3 billion by 2028. Being one of the largest sources of B2B revenue, trade shows not only benefit businesses significantly but also add to the local economies.
In essence, the statistics prove that when businesses consider an impactful appearance at trade shows, to maximize a more visually dominant impact, double-decker exhibition stands offer a multi-functional display. Considering exhibitions are powerful stages for building trust, boosting visibility, and making new connections, the effectiveness of your stand depends heavily on every little detail.
A double-decker exhibition stand is a two-storey structure that is used to maximize space and create a visually impactful presence. It offers more vertical height with a layered experience that can elevate meeting space and create exclusive zones.
But all this comes with a price!
In this blog, we discuss whether the additional investment is worth it and will truly pay off.
1. Maximise Your Space—Without Paying for More Booth
When booth space is scarce and expensive, going vertical is a smart strategy:
- 30–80% more usable area without expanding your footprint—think private meeting lounges above and demo zones below.
- Reconsidered layout: kitchen for hospitality upstairs; showroom below—perfect for multi-channel audience engagement.
Why this matters: You’re effectively hosting two spaces in one, creating richer experiences in the same footprint.
2. Better Visibility = More Foot Traffic
In crowded halls, height wins attention:
- Stand out from across the hall—double-deckers act like a visual beacon
- Graphics, signage, digital displays—all elevated for ongoing brand presence.
Why this matters: Enhanced visibility equals higher walk-ups and more lead opportunities.
3. Dedicated Zones for Different Audiences
Two storeys let you tailor spaces neatly:
- Lower level: open for demos, casual interaction.
- Upper level: reserved for private discussions, VIP meetings, or press interviews.
Why this matters: A seamless flow that listeners and prospects appreciate, with quiet spaces for serious conversations.
4. Boosts Brand Perception & Prestige
Double-deckers send a strong signal:
- They say, “We’re serious.” The scale communicates confidence and professionalism
- Helps position your brand as a leader in your category, not just another exhibitor.
Why this matters: People trust brands that appear to belong at the top, and double stores convey that.
5. Investment—Yes. But ROI Is Real.
The initial cost is higher, but so is the return:
- Higher traffic, stronger conversions—more productive connections.
- Better space utilisation saves costly floor expansion fees.
- If built modularly, it can be reused and rebranded for future events.
Why this matters: Over multiple shows, a well-designed double-decker stand can deliver exceptional ROI.
6. Things to Watch Out For
Before making a decision, keep these in mind:
| Consideration | What To Watch |
|---|---|
| Budget | Higher build & transport costs |
| Time & Resources | Extra lead time; need for pro install teams |
| Venue Rules | Height limits or permits may apply |
| Accessibility | The upper level may not be wheelchair accessible |
Should You Choose It?
Double-decker exhibition stands offer better space, more visibility, all within a standard trade show area. While the booth costs may vary per your design choices, the materials you choose to use, and whether you are having the structure purchased or renting it, the purpose of leveraging it depends on whether it aligns with your goals.
At Lemon Tree, our experts understand and evaluate your requirements to help you make an informed decision about whether you need a double-decker exhibition stand or not. With expert guidance, we also design standout double-decker stands tailored to your brand vision and event goals. From creative concept to seamless execution, we handle the complexities so you shine.
Still exploring your options?
👉 Check out our latest blog: Different Types of Exhibition Stands: Which One Suits Your Brand?
This guide breaks down all stand types so you can make the best choice for your next event.
